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.... SERVICES WE OFFER
A.B. Productions, Inc. understands the importance of both identifying and meeting client needs and expectations. To be considered successful, any marketing program should generate at minimum twice the revenue when compared to program costs, or 100% return on investment (ROI). In other words, if you invest $250,000 in marketing initiatives, resulting revenue from those initiatives should generate at least $500,000 in new business.
Search engine optimization is no exception to this rule. In many instances, studies have proven that search engine optimization, when properly executed, yields the highest return on investment over any other marketing medium. Potential customers referred from search engines are actively searching for your product or service offerings and are highly prequalified the second they land on your web site. Unlike radio, television, or print advertising, search engine optimization delivers each and every time individuals who are actively expressing a substantial interest in who you are and what you do. No other marketing avenue can even come close.
Effective search engine optimization requires a great deal of planning, research, and strategy execution. In order to be successful, expect to invest in search engine optimization the equivalent of an annual salary you would otherwise allocate for a full-time marketing employee.
Search Engine Optimization:
Search Engine Optimization (SEO) or Search Engine Marketing (SEM), is the process of altering the content and other aspects of a Client’s website to target specific traffic and types of visitors to that website from major search engines. SEO is a very powerful program for growing site positioning and traffic and is the main staple for successful online marketing.
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Search Engine Submission:
Search Engine Submission is the process of submitting your site’s URL’s to various search engines based on the content of the site’s pages. The art of this process concerns how the site is submitted, how often it is resubmitted and by what guidelines the submission needs to be amended over time and company goal changes.
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Link Management:
Link Management or LM, consist of linking your website to other websites that are in a similar business, yet not competitive to you. Those sites in turn will provide links to your website. This process builds the inherent value of your website in the eyes of your users and the major search engines and increases your website’s ranking.
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Pay-Per-Click:
Pay-per-Cick Programs, or PPC, is an online advertisement program. Typically Clients will advertise with two main entities: the Google website and all of its affiliates, and/or the Overture group which powers Yahoo, MSN, AOL, Alta Vista and many other search engines. These programs allow A.B. Productions, Inc. to add advertisements on these search engines based on specific keywords our Clients decide upon
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Website Development and Optimization:
A.B. Productions, Inc. has built hundreds of optimized websites. A thorough interview will be conducted, followed by an extensive evaluation of your present site. We will review your goals and then build the website to meet your Company goals for Branding, Style, Business Generation and Marketing. All A.B. Productions, Inc. sites are designed specifically to be powerful on search engines.
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